The exhibition "Bicyclettes, faire des vélos" at the Cité du Design in Saint-Etienne, is not without Mach1, which has been established for more than 80 years in this region. Saint Etienne is the historical capital of cycling where the revival of the bike industry is asserting itself in Europe.
The challenge of this event is to represent the renewal of the cycle and its practices in the 21st century. It is the history and culture of the cycle reinvented that is the heart of the subject of this exhibition.
Proud to have a place in this exhibition highlighting current mobility solutions, it is without hesitation that we accepted the proposal of the agency NoDesign to participate. Some of our products are on display, and you will also discover a large artistic structure made entirely of our rims.
The exhibition is essentially made up of French brands. Indeed, many of them are now embarking on the adventure of cycling alongside the big historic brands. There is a marked return of Made in France in this very specialised industry.
Come and discover more than 70 pieces on the theme of the cycle until 1 May 2023 in Saint-Etienne.